“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”
– Joe Chernov
Marketing is rooted in communication between organisations, firms, and their customers or clients.
In order for your firm to communicate messages, updates, ideas, and concepts to the public, a form of marketing must be included to do so.
Building a substantial marketing function within your organisation allows this cycle of communication to happen seamlessly and independently.
Today we discuss the importance of marketing for your firm.
How do customers or clients know what’s going on within and around your organisation if nobody tells them?
There is always the possibility of referrals and research that these stakeholders can engage in, however, the best way to let them know about your firm is to tell them yourselves.
The original concept of marketing was based on letting people know about the products and services you have on offer. It created a convenient way for people to know what you’re selling.
Marketing has developed since then.
Much like any relationship, communication remains a crucial aspect in the forefront of marketing.
Prioritising this communication allows your business and its purpose to be made known.
With technological advancement providing information at the touch of a screen, consumers are readily available to research and discover everything about anything.
Being able to communicate no longer makes the cut in terms of marketing.
As organisations, we have to be proficient at it.
Being a firm that stands out from the competition is crucial. Externalising the facets of your firm that tell a unique story is a perfect start but maintaining it is more complex.
Whether through newsletters, social media, public relations, or advertising, communication efforts need to be sincere and informative.
All of this may sound convoluted but the return is worthwhile.
With all this effort being placed on a single business function, the question that remains is …
“Why go through all the effort?”
Outside of the regular Return on Investment that can be gained through extensive marketing, there are other benefits as well.
From creating loyalty to expanding on customer service, the marketing function builds a bridge between the consumer and organisation.
Building relationships with your customers and clients is the first step toward a sustainable business practice.
• You’ll notice returning customers
• Customers who are frequently satisfied
• Stakeholders who are more in tune with your comings and goings
• Increased brand attention
• Loyalty
• Excellent brand perception
It can therefore be seen that marketing, although complex, can provide an extensive resource for you and your organisation.
